It was refreshing to see a story in a trade show industry magazine that did not carry a message crafted by the PR department of a virtual event technology provider.
Expo Magazine in its latest (March 2009) issue interviews three event organizers who share their 'virtual world'ly wisdom. Besides being the voice of reason long overdue in the realm of online venues and events, I like this article more so because it echoes what iTradeFair.com's customers experience - simplicity leads to success, allowing the virtual event to be more inclusive and more focused on desired outcomes, while making the technology itself seem invisible to the end-users. Each type of virtual venue or technology appeals to a certain demographic - one size does not fit all. The choice of the venue, platform and components therein need to be tailored to fit the needs of the event organizers, the exhibitors and the relevant audience. The technology should aim to work behind the scenes, and stay as invisible as possible.
Expo Magazine's article titled 'The Virtual Unknown' has insights provided by Ingram Micro Vice President Ms. Carol Kurimsky, Manageability Community Manager for Intel Mr. Ajay Mungara, and Cisco’s Director of Corporate Events Ms. Kathy Sulgit. Here's the link: http://www.expoweb.com/Current_Issue/2009MarchOpeners.htm
I believe you will find the article useful!
